It is reported that since 2014, China's outbound travel in Africa is the fastest-growing region, the year the number of Chinese tourists to travel to Africa year on year growth rate reached 80.9%. The past two years, "Flowers and Youth", "The Amazing Race" and other popular variety show fervor, is to let people go to non-tourist enthusiasm continues to climb, filmed in Namibia , also has become the first Chinese tourists travel to Africa a favorite.

Media campaigns intensified, Namibia into a new outbound tourism hot

As one of the latest of several independent African countries, Namibia tourism development, has long been a high-end holiday destination for European and American tourists. Top Ten Travel Destinations in 2015 "Lonely Planet" magazine in Namibia, Africa ranked first, second in the world.

However, due to the far distance, for Chinese tourists, past Namibia has always been a strange land. In recent years, with the "flowers and young," "The Amazing Race" and the hit variety show, Namibia and eventually to Chinese tourism market put aside the veil of mystery.

May 2017, Tencent launched to explore the world of science and technology with the "QQ-X program," Namibia is one of the four major exploration destinations, travel services firm Wyatt travel, explore travel Namibia station, as " QQ-X program "provides full support for professional travel. To "explore the stars," as the theme, through AR technology, the success of Tencent QQ 700 million to domestic users, live coverage of the bright stars of nano-Bran and Susisili.

In the media and advocacy role of the market, the number of Chinese tourists traveling to Namibia has also been significant growth. By 2015 the number of people travel to visit Namibia breakthrough million, five-year increase over the more than 100%. Namibia also become after Egypt, Kenya, South Africa, another of the popular travel destinations in Africa.

Growth in demand for niche routes, Namibia favored by high-end travelers

According to statistics of the World Tourism Organization (UNWTO) show that in 2016, spending Chinese tourists traveling overseas as much as $ 261 billion, ranking first in the world, the total number of outbound tourism has increased by 6 percent to 135 million passengers. Enhance income and consumption levels increase, stimulating people to invest in non-material goods, people travel, especially international travel demand continues to grow.