In Japan, the discount is a very special present. Whether living in downtown's "discount supermarkets", or the ubiquitous "hundred stores", not only by Chinese tourists, Japanese people are very fond of. Speaking of Japan's discount stores, I have to mention a person - Yano Bo husband. The Japanese described him as "ordinary people create extraordinary history." Yano fish from a bankrupt households, step by step to create Japan's largest retail industry "hundred Empire" - big and creative industries, is the godfather of Japanese business figures.

Yano husband Bo was born in Hiroshima Prefecture, Japan, in 1966, married after his wife inherited the house fish industry, but three years after the collapse, but also carry a full seven million yen in debt, had to make a living from the night went to Tokyo to Hiroshima .

In the 1970s, Japan, the Middle East oil crisis led to the Great Depression. But crises often also means opportunity. Yano realized that the economic downturn is a good time to bargain popular. In 1972, Yano with low price Amoy small truck on the roadside stall, sales of some daily necessities and groceries. Some sources close down all operations or financial difficulties of enterprises, the price is very low. Very often busy, no time to Yano commodity price tag affixed, simply all for sale as 100 yen (about 5.8 yuan), the results of the business more and more popular. In 1977, Yano founded Daiso industry companies, to explore "hundred sales of the Road." Since 1991, Yano has finally launched its first all sales of goods 100 yen "100 yuan SHOP Daiso". "Hundred stores" this new concept, will start rapidly penetrate into millions of households in Japan, Daiso popularity rising, chain stores have sprung up to spread across Japan.

Currently there are two most popular discount stores in Japan: First Yano husband Bo great creative industries, and the other is Don Quixote. Don Quixote is different from Daiso, prices are not uniform, both 30 yen little food, there are tens of thousands of yen appliances. Although a large span of goods, but each store has its own focus. Don Quixote in Shinjuku Meiji Avenue store clerk Tanaka told the "Global Times" reporter: "Shinjuku foreign tourists will come to the place, in order to meet the needs of tourists, Meiji Avenue store, more Japanese cosmetics, also set up shop a shelf, a special place with a small gift Japanese style. "

And is located in Ibaraki Prefecture Ryugasaki area manager Don Quixote said: "We are all to patronize Ibaraki local residents every day, we are all ran some of the daily necessities and food to go, so we also offer special lunch and vegetable shelves, try to meet customer demand for one-stop shopping. "

In recent years, foreign visitors to Japan increased year by year, its purchasing power is to let the Japanese dumbfounded. Japan discount spotted this, the introduction of a large number of Japanese production of goods in the shops in tourist areas, some shops also displays a very traditional Japanese color commodity, much like tourists. Japan's discount stores is very strict to control supply, manufacturers formal, there are still well-known brands. In fact, for the discount, the price is not only cheaper, but also continue to seize the constantly changing needs of customers, there is a clear segmentation of regular customers. At the same time, Japan also insisted on escalating discount in the shop style, to enhance the "face value" of the store, to provide consumers with a bright, health, fine shopping environment.

From the 1990s to the present, Yano and create business forms, he has formed a complete industrial chain. Such sales are not only recognized by the Japanese people, but also spread to countries around the world. Today in Japan, to open a discount store threshold is very low, it does not need any special qualifications. However, Chinese people still wanted to come to Japan to open discount stores there are significant risks and challenges. Foreigners in Japan to open discount stores require detailed a variety of trademark registration and registration in accordance with the laws of Japan, if the Japanese customs, however, need to improve Japanese language ability and understanding of Japanese law. Meanwhile, the Japanese business circles in particular, pay attention to "long engagement", if not previously formed the basis of trust, also there is a big supply side obstacles. In addition, the need to hire shop in Japan, the Japanese, and the Japanese corporate culture can lead to different rising communication costs, the impact on business. If you are interested to open discount stores in Japan, these have to be mentally prepared in advance.