11 to 16 September, the United Nations World Tourism Organization (UNWTO) 22nd General Assembly held in Chengdu, Sichuan Province, during the conference, China initiated the establishment of the "World Tourism Alliance" (WTA).

World Tourism Alliance is sponsored by the China Tourism Association established the first global, comprehensive, non-governmental, non-profit international tourism organizations, in order to "make the world a better tourism" as the core concept to promote tourism development, tourism promotion of reduction poor, tourism promotion of peace as the goal, strengthen international exchanges and global tourism industry, increase mutual understanding, share experiences, deepen cooperation and promote global tourism sustainable and inclusive development.

To this end was director of China Tourism Buena Center for Economic and Policy Research Phoenix Tourism invited Beijing Union University for the establishment of the World Tourism Alliance interpretation.

World Tourism Alliance (WTA) was established, China's tourism strength is on the rise

Author: Zeng Buena Vista ( director of the China Center for Economic and Policy Research Tourism Beijing Union University)

Macro support as a basis, the right to speak Chinese tourism continue to increase

World Tourism Alliance (WTA) is initiated by the Chinese as the basis of macro support. Development pattern of the world economy and politics are moving east, the 21st century is called the "Pacific century", China is one of the important rise to power, whether it is gold or held recently in China China's "along the way" initiative brick State Summit, on the whole, the Chinese influence in the world of politics, economy and culture are more obvious. On the other hand, China's tourism industry accounted for in the world map of tourism in weight is also more important, China has become the world's largest consumer tourism source country and the world's fourth largest inbound tourism receiving country, so now many destinations are fighting for China visitors can get to the tourist. In this context, China's tourism industry has an important significance for the entire world tourism.

From another point of view, in terms of the tourism industry in the past for China has been playing a leading role in opening up the industry. In 1978, when the reform and opening up, the first one of the areas with the international standards that tourism, the tourism industry can be said to be leading a new trend of China's opening up, tourism industry in China has also become the highest degree of internationalization. For decades, with the gradual opening up of all walks of life, so in a general sense, the tourism industry "open" lead no longer evident. Therefore, in the new period, the tourism industry to continue to walk in the forefront of opening up, the need for new initiatives and new carrier. In this context, China initiated the establishment of the World Tourism Alliance (WTA) is both a manifestation of the tourism industry to continue to strengthen open industry characteristics; a new era is also an important platform for the development of China's tourism industry to achieve open at a higher level.

Of course, under different background, "open" meaning also changed in the past the role of China is a "copycat" is followed by a world tourism power, the pace of world famous tourism enterprises to go. But today, as China's national strength and further improve the level of tourism development, dictated by our rules of international tourism from the past passive followers, executor, transformed into the active leader in the development and regulation of world tourism development topics By. Chinese tourism plays in the development of international tourism in the increasingly important role, but also bear the greater responsibility, from this point of view, China initiated the establishment of the World Tourism Alliance (WTA) is a manifestation of this kind of tourism development in China situation.

From another perspective, before the establishment of the World Tourism Alliance (WTA), China has set up two international tourism organizations, is a 2012 World Tourism Cities Federation (WTCF), and the other is established in the first half of this year, Guizhou International mountain Tourism Alliance. Both the World Tourism Organization in previous exploration has gained some experience base, in particular the World Tourism Cities Federation (WTCF) in the five years since its establishment has already has considerable international influence, also attracted a lot of attention of relevant tourism industry at home and abroad and join them. Establishment of the World Tourism Alliance (WTA) makes China's international tourism organizations increased to three. There are three international organizations approved by the state in an area which is very rare in China. It also fully embodies the Chinese tourism industry increasingly prominent role played by the international community.

The "Association" cut, China three international organizations to jointly promote the development of tourism

World Tourism Alliance (WTA) has an important feature. It is that it is set up as an association as the main entry point, which is different from the World Tourism alliances with other international tourism organizations. For example, the United Nations World Tourism Organization (UNWTO) is a national organization for each key members of the National Tourism Administration, the government has a strong color; entry point for the World Federation of Tourist city is predominantly urban; Mountain Tourism Alliance is based on a specific mountain tourism products as a starting point. In the future pattern of world tourism development, the role of the government, enterprises and associations should continue to strengthen. Union to the World Tourism Association as a starting point, while corporate researchers and even some individual members into them, so that their coverage is very wide, in particular by strengthening cooperation among countries on the WTA Tour Association platform, will integrate all aspects of development around the world the power of the tourism industry, and jointly promote the sustained and healthy development of world tourism.

Objectively speaking, between international organizations also exist dual relationship of cooperation and competition, for international tourism organizations as well. Currently the world influential international tourism organizations have about five or six, therefore, in addition to cooperation between these international organizations, there will be competition. Of course, competition is a good thing, because in such a case, the only international organization to better serve its members, contribute to the development of world tourism, to provide more innovative ideas and solutions, in order to expand international tourism organizations Influence. International organizations and different government, government is the existence of a fixed function, but an international organization without a good and creative activities to promote the development of the industry, then the organization will become an empty shell. On China's international tourism organization is concerned, between the three organizations in the future how to better collaborate, play to their strengths together to help the development of Chinese tourism; and even at the height of the development of tourism in the world, found hot spots of tourism development in the world, solve the pain points of tourism development in the world, to guide and promote the development of tourism in the world, is the need to seriously think and solve future.

Increasing international exchanges, China's tourism strength is on the rise

For China, the establishment of the World Tourism Alliance (WTA) will have an important impact on the development of China's tourism industry. One aspect is that it will further promote the exchange of Chinese tourism and world tourism. The most direct impact is to facilitate Chinese tourism enterprises to go, and will bring in advanced foreign resources. In the context of economic globalization, tourism must be an important part of globalization, in this sense, the World Tourism Alliance (WTA) was established to promote a greater degree of internationalization and globalization of Chinese tourism.

For the world is concerned, the establishment of the World Tourism Alliance (WTA) on behalf of the initiative in international tourism organizations shift from Europe and Asia Pacific region. In the past, regardless of source or destination, accounting for the share of European countries are very large, so the headquarters of the International Tourism Organization, most of them set up in the United States and Europe, which means that the whole world tourism initiative of discourse right in the United States and Europe.

But today, due to the vigorous development of China, the Asia-Pacific sector of tourism, international tourism organizations leading the transfer area also reflects the development of tourism in the Asia Pacific region demands. China represents a new force in the process, a new force for development. Therefore, the establishment of the World Tourism Alliance (WTA) in China for the world in terms of tourism will be from a new perspective, China put forward solutions to the world's development of tourism. Especially as the world's largest developing country, based in China's international tourism organizations also help developing countries to help more and less developed countries, the development of tourism, in favor of a more balanced development of the world tourism industry, but also help build more fair and reasonable new order of international tourism. This is also the World Tourism Alliance (WTA) Content future needs serious attention. (Phoenix tourism exclusive asked him, please indicate the source)