Reference News Network October 17 reported that Western media said, in order to allow Chinese tourists to come to Madrid the number to grow, Madrid City Council will average 200,000 euros (about 1.55 million yuan) of the cost of signing a China specializing in tourism market public relations firm, the main objective is to support the digital marketing and market in China to the Chinese audience better No Madrid travel.

Profile picture: Madrid, Puerta del Sol

According to the Spanish "World News" website reported on October 15, 2016. There are about 125,000 Chinese tourists travel to Madrid. From January to August this year, there are 97,000 Chinese tourists came to Madrid with the same period last year an increase of nearly 25 percent compared to.

"We have no ability to carry out marketing the same scale in the Chinese market, but we can take advantage of existing network resources to understand the Chinese market demand", Madrid City tourism department heads Miguel Sanz said, "so that we can promote Chinese market potential consumer interest in products of the city of Madrid. "

Reported that this initiative Madrid City Council and the joint strategy of Spain in the tourism sector and the business community of complementary objectives of this joint strategy is one of the main sources of attracting Chinese tourists became the Spanish tourism market. In order to facilitate Chinese tourists travel to the West, the last three years direct weekly flights between China and Spain has increased 6 times.

"The purpose of our signing of this contract is to improve all personnel, management and the private sector work, and the right to take concrete action to carry out more effective marketing," Sanz said, "To this end we have to make decisions related to tourism such as travel agencies when airlines need experienced people to lead us find and identify local partners. "

Madrid City Council service requirements proposed by the company also include understanding China's social network, "China's social networking self-contained, in addition to the need to cooperate in publicity design, so communication between the two sides smooth, appropriate content."

Sanz said that all these things may seem simple, but involves Chinese market still needs some help to run small, because a large Chinese market and culture and management style and Spain are very different.

It reported that, according to information provided by the municipal government of Madrid, Spain, to travel in non-EU visitors, the number of Chinese tourists ranked second only to the United States the number of tourists, but the amount per capita consumption of Chinese tourists ranked first. (Compiler / Wang Lu)