In November, the Japan leaves season as scheduled, at this time of the fall and spring cherry blossoms swirling, and known in Japan as the two national tourist season. This fall, the Japanese businessmen still looking forward to the arrival of Chinese tourists. In Japan's largest and most prosperous commercial district - Ginza, an invisible smoke "cosmetic War" is quietly underway.

Recently, the performance of department stores in Japan Tokyo, Osaka and other places began to recover, especially the Chinese tourists gradual resurgence. Nevertheless, in 2017 the consumption trend of Chinese tourists between 2013 and 2015 distinct, advanced cosmetic has become the commodity of the king. We gathered several large department store in Tokyo Ginza, more senior cosmetics sales of "battle zone." To attract more Chinese tourists, various department stores can be said to be resorted to "all the stops."

In the small street of Ginza district, Matsuya Ginza Mitsukoshi Ginza store and the shop's sales better. Mitsukoshi Ginza store cosmetics purchase Shishido Kentaro in the media said, "From the beginning of this year, Chinese and Japanese tourists want to get the same service." Previously, Chinese tourists often took the photo list or directly buy a lot of cosmetics, but recently, Chinese tourists are asked to be careful shopping guide counter, patiently looking for their own cosmetics. To this end, with large department stores have a special Chinese translation of the shopping guide fluent in Chinese or serve them. At the same time, the use of CUP card payment, open mobile payment system has become a key competition for Chinese tourists.

In this "cosmetic war", has not been favored by Chinese tourists, there are many department stores. Tokyu Plaza Ginza, Marronnier Gate GINZA department stores, though to Chinese tourists as the goal, but the results, failed to do so. Relevant practitioners in Japan told reporters: "poor management and overall spending power of about Ginza."

Ginza in Japan, a Chinese shopping guide in an interview with "Japan Xinhua Chinese Press," the reporter said, although media said Chinese tourists are resurgence, but from personal experience point of view, Chinese tourists are becoming "normal shopping from a" bulk purchase " . " In this regard, he expressed concern that in case of Chinese tourists to Japan lost interest, way out Ginza department store, then where?