If you are playing a passenger to travel around, or is keen to experience new adventure enthusiast, then you must be on the "low-altitude tourism" is no stranger to the word. Perhaps a few years ago to travel the way this is also a little-known, but the last two years in the area get together event of the "helicopter experience" will make you have a better understanding of this area.

Low-altitude travel is that people rely on low-altitude airspace for general aviation transport, general aircraft and aircraft at low altitude, are engaged in tourism, recreation and sports, helicopters, hot air ballooning, paragliding, skydiving aircraft, light and small unmanned aircraft, model airplanes and so on fall into this category. With the increasingly diversified in recent years, domestic demand for tourism travelers, the traditional scenic tour has been unable to meet tourists travel experience, "low-altitude tourism" as a new form of tourism products is gradually attracting attention.

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Low-altitude tour

In recent years, the state has introduced policies to promote the development of general aviation industry. 2016, the State Council issued the "Guiding Opinions on Promoting the general aviation industry development" put forward in 2020, built more than 500 generic airport, covering more than 50% of the 5A class tourist attractions. In the same year, the National Tourism Bureau and the National Development and Reform Commission, the Civil Aviation Authority, Sports General Administration issued "Notice on general aviation demonstration to promote the work" to promote the general aviation tourism, the development of multi-type, multi-function products and low-altitude tourist routes, local conditions to form a low-altitude tourism link or network.

In August, the third national tour to promote the global conference in Xi'an, the National Tourism Administration formally announced, including the Altay region of Xinjiang Autonomous Region Kanas scenic spot, Heihe City in Heilongjiang Province Wudalianchi scenic Hangzhou, Zhejiang Province Lake tourist area, 16 general aviation tourism demonstration unit of Chongqing Wulong County tourist areas, including the Karst.

As a new tourism projects, visitors to the product experience also was polarized. A tourist had known almost post said "helicopter tour over in Xinjiang, has recalled thousands of miles of fertile panoramic view of the scene, but also excited chatter." Similarly, another helicopter ride over the visitors has said flight the sense of vertigo and oil flavor will make the whole process somewhat painful, coupled with the high price of the product, the price is very low, the future may not choose such projects.

The rise of the low-level tourism development

Low-altitude tour

Due to concern about the rising, coupled with favorable policies, the major companies have begun to layout-related low-altitude tourism industry. Statistics show that only the first half of 2017, the domestic low-altitude tour the newly opened routes as many as 21, involving 14 provinces.

As an "Exotic" tourism project, "low-altitude tourism" first appeared in the 1990s, the Badaling Great Wall by the S-76 models to fly at low altitude tour became the beginning of domestic tourism projects, unfortunately, wound up low-altitude tour failed to form a fixed business model, and no long-term development plan.

However, the industry for the "open low-altitude control, the general aviation industry will face a domestic low-altitude areas of strategic opportunities for development, it is expected to bring over one trillion yuan of market size and the 10-year golden period of the entire navigation industry chain," the endless discussions.

In 2013, China shipping development policy support unprecedented national "five" plan stressed by 2015 to achieve a comprehensive development of the country's low-altitude airspace. Statistics show that as of March 2013, China's low-altitude tourist route has been 42. The 2014 release of "the use of low-altitude airspace management (Trial)" and the draft " task decomposition table" and other relevant policies, so that low-altitude tourism industry has entered a development opportunity period. By the end of 2015, China's low-altitude tourist route has reached 88, covering more than 20 provinces and cities, by the end of 2016, the number reached 133, have been built across the country and named the aviation camp up to 100, 200 of the Aviation Club .

Low-altitude tour

In addition to increasing the number of lines on a scenic flight experience in local conditions also presents flourishing situation.

May 20 this year, Nanjing has opened up "inter-city air tour," "River Air Tour", "Laoshan Air Tour" three routes, ranging from 5-20 minutes flight time, the cheapest route $ 550 / person, the most expensive 1999 yuan / person.

June 22 this year in Xinjiang Nalati also opened two lines, one for grassland over the valley, visitors experience the price of 800 yuan / person, one for over Xuelian Valley, visitors experience the price of 1,200 yuan / person, every single aircraft only time can carry three tourists.

Chengdu Dujiangyan scenic spot to the park entrance from the heap landing point for the landing site, Tour including Dujiangyan Irrigation Project, from the heap Park, the Second Temple buildings, Yu Leishan, Old Town, Dujiangyan city and some suburbs area. Tour time is approximately ten minutes. Fare of about 1,000 yuan / person.

However, although the market has seen vigorous development trend, but the sales situation, low-altitude tourism project still faces challenges. In the results of the search keyword "helicopter", displayed Ctrip most popular line, "Sanya low-flying helicopter sightseeing tour" month sold 107 copies of other related products on sales ranging from 0-66 copies are in. According to one engaged in low-altitude tourism in Lijiang staff revealed not only the poor online sales channels, selling under the line is also not ideal, did not achieve the desired objectives.

Guest feedback from view, high prices, security lines and flight experience is the single main reason for restricting visitors to experience low-level tourism.

Overseas tourism scenic areas at low altitude model

In a "marriage capital of the world," the title of Las Vegas, there is a marriage registration office never closed, such as to stimulate the pursuit, visitors can spend thousands of dollars a helicopter or hot-air balloon in the air in the company of the priest wedding. In addition, there are two basic itineraries: a short flight over the Las Vegas Strip and the Grand Canyon for several hours round-Cheng You offer visitors a choice.

Low-altitude tour

In northern Queensland, Australia, lush rainforest growing region, it has a rare white beaches and the Great Barrier Reef the world's largest organism. From Cairns, take GBR Helicopters plane can passing the Coral Sea, the Great Barrier Reef to the middle for a pontoon at anchor, where visitors can choose diving, boating or semi-submersible vessel brings wonderful experience. For guests seeking a high-end luxury, GBR can also enjoy brunch to provide special sunrise flight, and led the visitors to a private coral reefs.

After comparison is not difficult to find, low-altitude tourism products abroad in a more differentiated marketing approach welcomed by different groups of consumers. Lu Feng, vice president of Beijing inaugural helicopter in an interview said that foreign low-altitude areas of mature development of tourism there are many common characteristics, namely, basic navigation is relatively developed, aviation culture is rich; Second, there may rely on a particular landscape; three tourists spending power is relatively strong.

"Travel + low-level" low-altitude tourism prospects

Although vast low-altitude tourism development prospects, but there are still many difficulties need a breakthrough. As a "tall on" tourism project, input costs low altitude travel is not low, the price of civil helicopters can be used for tourism purposes on the international market for the millions to 1,000 million yuan, coupled with the construction of the apron, buy spare parts and operating costs and other expenses, the company set up a helicopter tour would cost at least tens of millions. Huge investment costs but also to rely on general aviation market, low-altitude tourism projects supported by almost difficult to achieve profitability.

Low-altitude tour on a global scale everywhere, but not all resorts are suitable for development of the project. Because of the special nature of low-altitude travel, influenced by the weather and terrain, so rain, thunderstorms and even more serious regional haze it is difficult to develop this project. If coupled with insufficient scenic general aviation facilities, even if successful flight, it is difficult to make visitors to satisfying travel experience.

Low-altitude tour

Earlier, General Aviation University of China Civil Aviation College lecturer Liu Qing said to the media, although the government is now pushing low-altitude tourism development, but according to market research, a helicopter flight time of about 300 hours, taking into account the cost of sales and administrative expenses, etc. that air tours of the single fare must be higher than 680, otherwise you will lose money. Now on the market about 10 minutes aerial tour basic fare in the thousand, time and cost from the general public to see beyond consumer expectations, it is difficult to form a scale.

At the consumer level, low-level tourism as a new tourism projects, the current consumer attitudes are more conservative people, this type of tourism still exists as "luxury". Plus travel concept generally more traditional Chinese tourists, security is a big issue that they are worried about. Give visitors a real acceptance of such tourism, but also need to experience long-term market development process.

China Civil Aviation Institute of Science and Technology Institute of Aeronautics and general aviation transportation Room published article said that at present there is low-level tourist weak consumer awareness, inadequate positioning of cognitive problems, we can say low-level tourism consumption concept has not yet formed; the majority of high-end consumer groups to participate in only the low-altitude tour the pursuit of luxury, reflecting the status and so on, ignoring the important aspects of the value of its high-tech content, depth of participation.

Low-altitude tour

Although the low-altitude travel is now faced with many difficulties, from another point of view also it represents the industry has great prospects. For the future development of low-altitude tour, the relevant employees are confident, Inner Mongolia Huayi General Aviation Co., Ltd. Integrated Services Department Head of Finance Zhang told the media that China in recent years gained a certain low-level tourism development, it has been in more well-known scenic spots, travel at low altitude great room for development.

Zhang treasury Jinggong General Aviation Co., Ltd. Marketing Manager believes that the future of low-cost travel will grow as the shipping industry and gradually reduce. For example, with the development of general aviation training industry, the increase in the number of pilots; with the further relaxation of general aviation policy, the related costs will be reduced; with the development and growth of domestic general aviation manufacturing, shipping companies will adopt a large number of domestic models, procurement costs will be greatly reduced. After the predicted three to five years, the popular trend of low-altitude tour will be more apparent.

Uneven levels in the market of low-altitude tourism products, there are some scenic spots to find its unique business model. Jinan, Binzhou General Aviation City by creating "air travel + aviation education" products, tourism and education combined, and invite professional flight instructor set up a special flight theory classroom, flight simulation experience teaching, hand-model aircraft production programs, aircraft ground inspection, nearly Learn from the aircraft manufacturing process and other activities, not only to expand the child's interest in aviation, but also allow children to experience the fun of flying field. Air inside the city and Zhou Bian aviation theme museum is still under construction, VR virtual museum and an indoor archery museum, library and outdoor high-altitude flight theme expansion projects, offers visitors more rich and interesting experience project.

In Lake tourist area operated by the low-level tourism projects will be set up landing point in Jiande Qiandao general airport, and divided into three different distances tourist routes, ranging from 10-30 minutes long, covering the core area and Xin'anjiang Qiandao Lake District, the composition of the air travel landscape navigation circle, to meet the different needs of tourists. In addition to low-level tourism development zone (aviation town) Administrative Committee relies on existing infrastructure conditions, the new An Jiangyu spa, car park, hotel train, hot air ballooning and other tourism products in the aviation theme park to promote combined to form a "land and sea empty "integrated tourism layout.

With the steady increase in income of the national economy, coupled with continued good policy requires a combination of low-altitude tourist resorts of different local characteristics in the "Travel +" in the background, find the marketing model in line with the needs of tourist travelers difference, then in the future, I believe low-altitude tour will usher in a new phase of vigorous development.