Recently, Hangzhou Tourism Commission received a formal letter from the United Nations World Tourism Organization (UNWTO), the world's selected congratulate Hangzhou Tourism Best Practices 15 sample cities. Hangzhou was selected for the reason: active and remarkable social and cultural impact of tourism because of the city produced.

Hangzhou Adds an "international gold card", selected the 15 United Nations Global Best Practices sample cities Tour World Tourism Organization

Also selected the city as well as Beijing, Tianjin, and Antwerp, Belgium, Germany, Berlin, Buenos Aires, Bogota, Colombia, South Africa, Cape Town, Copenhagen, Denmark, Austria, Linz, Morocco Marrakech, Seoul, South Korea, Sapporo, Japan, Italy, Turin, tokyo, Japan.

Over the same period, the Municipal Tourism Committee and invited UNWTO Annual Meeting in Kuala Lumpur (December), and Hangzhou will be the only "best practices sample" Asia-Pacific delegates highlighted "Hangzhou sample."

This is the first attempt to enter the Hangzhou tourism travel world-class standards of excellence award, is a historic breakthrough. So far, the international city of Hangzhou has been added to an "international gold card."

How Hangzhou enrolled?

193 countries took nine candidates

As an official of the World Tourism Organization, in December 2016 UNWTO (United Nations World Tourism Organization) launched the "global tourism best practices sample city" selection, special research and field performance evaluation by the World Tourism Organization expert group aims to which they belong the 193 member states to determine the 15 "best practices sample global tourism", in reference to promote global destination cities.

Selection is based on what criteria? Reporter learned that, "Global tourism best practices sample" project set up "urban tourism practice" five areas eighteen core indicators system and a number of sub-items index system, in which the five major areas as "urban economy field "," field of urban environment "," city management field "," social tourism and cultural fields "and" new mode of travel technology and business areas ", which can be selected cities around the world to declare a field assessment in accordance advantage.

Hangzhou chosen to "social tourism and cultural fields" to declare, to accept the appraisal of the World Tourism Organization. The measure includes five areas "to protect and develop cultural resources" and "the social impact of tourism", "subject and object sharing tourism" and "tourism security" and "protection of Authenticity tourism development," and 27 sub-items index.

March-April 2017, the World Tourism Organization to send experts to conduct site visits and assessment of Hangzhou. City Tourism Committee coordination West Lake Scenic Zone, the city of canals Group, City Media Bureau and other related departments to do the West, go all out to create the work.

In September, the World Tourism Organization to convene a special review meeting, and through research and performance evaluation of the World Tourism Organization of the Expert Group, Hangzhou formally identified as one of 15 "Global tourism best practices sample cities."

The end of October, the official report, "World Tourism Organization Hangzhou sample" will be released at the World Tourism Organization official platform.

In December, Hangzhou Tourism Committee will be invited, as a "best practice sample tourist city" representatives to the annual meeting in Kuala Lumpur, a typical speech, the participants introduced "Hangzhou sample."

Hangzhou rely on to impress them?

West Lake, the Grand Canal, the G20 eraof development of tourism in Hangzhou

Reporters learned that the World Tourism Organization expert group in Hangzhou after field research, with particular reference to three cases:

World Heritage Lake: In 2002, the West Lake scenic area to become China's first no tickets 5A level scenic areas, leading to more spending in the hotel and catering industry; the West Lake cultural landscape and the perfect show oriental culture; first-class large-scale open-air urban landscape performance "impression West Lake"; West Lake Longjing tea producing areas of creative "tea" culture.

World Heritage Grand Canal: 2,400 years of history; the unique culture in Hangzhou Grand Canal is divided into six categories, namely residents of culture, history and culture, Buddhist culture, business culture, open military culture and imperial culture; the old plant was once China's largest transfiguration the museum cluster; here have turned the old workshop creative studio; here was once an old workshop turned boutique hotel.

After the G20 era Hangzhou Tourism Development: September 4, 2016 - 5th G20 summit held in Hangzhou, a city of international tourism patterns and Hangzhou had a profound impact. After the summit, Hangzhou seize the opportunity of this major event, effective conversion of G20 tourism and cultural relics. For example, for the G20 to re-dressing of China Silk Museum; "Impression West Lake" upgraded "the most memory is Hangzhou"; in Restaurant Filled, you can visit to Mrs. heads of state luncheon special "lady porcelain", or even can be ordered; the cord Buffett can enjoy Mrs. heads of state of the same paragraph Coffee break; Hangzhou Tourism Commission and the municipal postal company, Alibaba Group, word of mouth network launched the "Hangzhou travel passport · G20 tours ticket" and so on.

World Tourism Organization The Group believes that, compared with the rest of the world tourist city of Hangzhou has become the "World Tourism Organization Hangzhou Model" advantages and breakthrough is the "Ten Outstanding performance":

First, always adhere to the "tourists first, people-oriented, internationally oriented" concept of urban tourism development.

Second, innovative tourism resources protection and development of historical and cultural city, sustained investment in tourism infrastructure, historical and cultural resources of the city.

The third is to seize the opportunity of large-scale activities to culture as the core, with tourism as the medium through accurate interpretation of "living culture", with innovative means, in the international and domestic arena ongoing marketing Hangzhou, the city has set a clear and precise brand.

Fourth, actively involved in city tourism festivals such meetings, the perfect organization and a clear development plan.

Fifth, travel services into the community, "international tourism community access point resources", tourism and other public service facilities construction innovations as the representative of advanced "subject-object sharing" measures.

Sixth, tourism management conform to advance innovative institutional mechanisms set up industrial development.

Seven is the normalization of the tourist destination of comprehensive law enforcement mode to enhance tourism satisfaction of domestic and foreign tourists, ensure travel safety.

Eighth by "elements of integration, resource integration, technology integration and functional integration", the "Ten Characteristics tourism potential of the industry" as the core of the project on behalf of, the implementation of a pragmatic and effective integration of tourism industry development initiatives, creating more social and urban economic benefits.

Nine is a clear purpose and point of the tourism industry to support the implementation of special funds, boosting tourism projects, to carry out tourism product updates and tourism festivals.

Ten is tourism as a platform to protect and develop Hangzhou intangible cultural heritage of authenticity, to domestic and international visitors to publicize Hangzhou, the most representative of the people living traditional culture and folk culture.