Yesterday, Ctrip executive chairman Liang Jianzhang, CEO Sun Jie expressed their support, pledged to "customer-centric" to continue to provide consumers with the best quality service in the industry.

Liang Jianzhang in the circle of friends, said: "Before opening service charges, Ctrip will insist on free offers convenient 'without tying' air ticket booking services move will certainly have an impact on Ctrip's revenue, but uphold the 'customer. Center 'core values, even for zero income products, even if it is subsidizing the cost of service, we have to strive to provide customers with the best quality of travel services. "

The cause Ctrip Ctrip CEO Sun Jie also published an open letter to all employees, said, "We never give up the ideal of service 'readily available, meticulous, good as gold', which is recognized by consumers of our spiritual source. Today, we have to be proud and strong It was to "let travel happier, to make the world more peaceful," the ideal constant struggle. "

Ctrip chairman and CEO has sounded behind, or reflect the company has been "service-oriented" line of thinking. This idea is not only responsible for the consumer, will also become the direction of the online travel industry is thinking.

"Growing Start"

Sun Jie in the interior of the letter admitted that the user is the source for Ctrip development so far, users of our comments and suggestions is to constantly remind and encourage us, ' "tough love, the pain of the cut', from the views of customers and recommendations see our shortcomings, and more inspired our continuous improvements booking experience. "

According to ticket booking page, Ctrip is introducing a "common book" version. Within this version, airfare additional value-added products, based on historical operating practices, are not "checked by default." Meanwhile, registration for new users, Ctrip is no "default check" any additional value-added products, and in terms of consumer details, etc., made a more detailed presentation.

In this regard, Sun Jie believes that "after a week of hard work, we also hear the voice of the market has been changing. It is not the end for us a problem, but rather the beginning of growth."

Service charge to the voice of the industry

For the industry status quo, CCTV Distinguished experts "Securities Daily" deputy editor Dong Shaopeng that "some services and products really need to 'tie-ins' to buy a ticket to take insurance is the most typical. Car is 'tying' of insurance and all kind of decoration is also very common. some businesses sell crabs, also sending a little vinegar and gadgets, tying reasonable, users can not only not objectionable, will be very happy. "

Some media and industry have also called for: in the case of OTA were "bullied", and the introduction of service charges should be the direction of reform.

Dai Bin, president of China Tourism Research Institute recently suggested that tourism, including the service industry is becoming a pillar industry of the national economy, the value of services should be given due respect and realize, "allows companies to charge travel agent commission to the supplier, the consumer who charge a service fee, and accept the market regulation is to implement specific initiatives center on creating a healthy environment for the growth of entrepreneurs, promote outstanding entrepreneurship, better play the role of entrepreneurs advice, but also the growth of the inevitable choice "tourism market players.

Review: Ctrip sound twice for bundling storm

October 10 issued a statement in response to Ctrip ticket products provide no default can check product

Ctrip tying for the recent complaints, Ctrip response that Ctrip ticket goods urgent rectification, launched the "ordinary book" window, customers can check at any time to cancel.

Reporters learned that, to China Eastern Airlines flight MU9107 October 11 Shanghai to Beijing, for example, into the App Ctrip ticket booking page, show discount tickets, the Ctrip booking option gives consumers two kinds, one is the speed booking, another ordinary book.

Into the general reservation page, all insurance products and shuttle ticket machines, VIP lounge were not checked by default, consumers can check their own according to their needs.

In addition, in business class air ticket booking page, and there is no default check products. Of course, if consumers need to buy insurance and airport transfer tickets, you can still find products checked in the booking page.

In the ticket reservation page Ctrip official website of the value-added product options can also be canceled. If any check on their own value-added products, the final price paid is the "ticket price + machine building", no other consumer.

October 13, bundled against the recent storm, Ctrip again sounding, published fare products of adjustments.

Ctrip said recently, because of additional value-added products, Ctrip ticket again by the concerns of consumers and the media. At present, for the relevant circumstances, Ctrip tickets improvements are as follows:

1. Launched the "ordinary booking" button. "Ordinary Book", the user can quickly and easily checked by default without reservation ticket products.

2. Detailed product information and assist expression made more visible, fully respect the user's right to choose and the right to know. Alternatively, cancel the option to do more value-added products simple and straightforward.

3. Continue to strengthen after-sales service upgrade. To hear user feedback in a timely manner, Ctrip ticket has opened a dedicated service channel, 7x24 hours to provide consumers with relevant products and value-added services.

Ctrip said that Ctrip tickets will continue to maintain ongoing communication with users, listen to all views and suggestions for further work to do to upgrade the product, constantly optimize the experience of booking tickets, and welcome customers and media supervision.