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国内部分景区恢复开放:2019年中国旅游行业发展情况如何?

2020-02-25

原标题:国内部分景区恢复开放:2019年中国旅游行业发展情况如何?

自19号杭州西湖景区开放后,南京、济南、绍兴、丽水、鹰潭、台州、绵阳、苏州等地相继恢复开放部分景区,受到疫情冲击的旅游业或将逐渐复苏。

自19号杭州西湖景区开放后,南京、济南、绍兴、丽水、鹰潭、台州、绵阳、苏州等地相继恢复开放部分景区,受到疫情冲击的旅游业或将逐渐复苏。

此前,中国旅游业发展良好。2018年,中国国内旅游人数55.4亿人次,入境旅游人数1.4亿人次,中国公民出境旅游人数1.5亿人次,保持增长态势。在与全域旅游结合的典型旅游产业中,冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017-2018冰雪季,中国冰雪旅游人数达到2.0亿人次;2018中国休闲农业和乡村旅游接待人次达30.0亿人次。

2018中国国内旅游达55.4亿人

2018年,中国国内旅游市场持续增长。国内旅游人数55.4亿人次,比上年同期增长10.8%;而国内旅游收入5.1万亿元,比上年同期增长12.3%。

2018中国入境游客亚洲占比最多,主要客源在缅甸

2018年,在中国入境外国游客来源中,亚洲占76.3%,美洲占7.9%,欧洲占12.5%,大洋洲占1.9%,非洲占1.4%。按入境旅游人数排序,2018年中国主要客源市场前10位国家如下:缅甸、越南、韩国、日本、美国、俄罗斯、蒙古、马来西亚、菲律宾、新加坡。

2019全域旅游结合旅游产业

2019中国海岛旅游热门目的地

2019中国全域旅游不同年龄分布情况

具体从游客看,iiMedia Research(艾媒咨询)数据显示,在全域旅游中,男性占55.5%,女性占比为44.5%,男女比例相对均衡。婚姻状况方面,已婚的用户占77.3%,未婚的用户占22.7%,以出游为主。在年龄分布中,26至35岁的群体最多,占比为35.6%。

2019年5月“携程”APP活跃人数最多

艾媒北极星互联网产品分析系统显示,2019年5月,“携程旅行”APP在旅游出行综合类APP榜单排名第一,其活跃人数达7031.2万人。

以上部分数据、内容参考来自艾媒研究院发布的:《艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告(深度完整版)》

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